AW
Case Studies

Selected work, with the boring parts left in

Grouped by capability — Shopify operations and integrations, multi-tenant SaaS, FinTech, and local SEO — so platform-specific reviewers can scan to the section that matters.

Shopify & E-Commerce

Shopify operations + integrations at scale

Local SEO + Analytics

Concurrent consulting

Local Service Business — SEO & Listings

Contract

Concurrent Consulting Engagement

Sole Technical Consultant|March 2026 – April 2026

Concurrent engagement with a local service business. Owned Google Business Profile, listings cleanup, and local SEO. Scope expanded mid-engagement.

  • GA4 + custom conversion-event tracking site-wide; title tags + meta descriptions across 8 pages
  • Google Business Profile: 750-char description + 7 unit-size product descriptions + 6-city service area
  • JSON-LD schema audit (AggregateRating, BreadcrumbList, FAQPage) + platform-limitation workarounds
  • NAP cleanup across 6+ aggregator directories (SelfStorage.com, Yelp, Apple Maps, RentCafe, BBB, Nextdoor)
  • Custom JS quarterly owner-report generator (docx npm, 15-page PDF) with revenue, RevPAU, market comps
  • Diagnosed call-volume decline as March 2026 Google Core Update AI Local Pack restructure (call-button omission)
  • Google Business Profile
  • Local SEO
  • GA4 + Conversion Tracking
  • JSON-LD
  • Listings Management
  • Node.js (docx)
+350%
Calls
+58%
Direction Requests
+40%
Web Visits
2
Concurrent Clients
FinTech

Cross-platform banking

Trabian / MVB Bank — FinTech

FinTech

Cross-Platform Banking Applications

Software Developer · Trabian / MVB Bank (Remote)|March 2021 – May 2022

Built cross-platform fintech and digital banking applications (React, React Native, GraphQL) for a regulated, compliance-driven banking consultancy.

  • Cross-platform banking interfaces shipped to iOS, Android, and Web from one codebase
  • Regulated, compliance-driven environment with staged release cycles and quality gates
  • GraphQL API integration layer across React Native + React Web clients
  • Production banking applications for MVB Bank's consumer + business banking clients
  • All-remote team using async-first communication and structured PR review
  • Recruited mid-program at Columbia State — first full-time engineering role
  • React
  • React Native
  • JavaScript
  • GraphQL
  • WordPress
  • Git
  • Agile/Scrum
3
Platforms
1+ yr
Tenure
100%
Remote
FinTech
Domain

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